The first Sony Bravia ad was great because of its simple concept that made us all want to be a kid again. But it did make me wonder how they were going to clean up after themselves. And it made me wonder how it would feel to spend a shitload of money on a flat panel TV.
This makes me wonder even more. Home video of the ad shoot here.
I don’t think these advertisements are designed to sell more Bravia flat panels. Do they make Sony look cooler? Maybe. Do they keep Sony in people’s minds? Yup. Do they create environmental messes and continue to exploit people’s lust for excess in everything? Uh-huh. Am I helping their campaign succeed by posting on my blog? Yes, I am exactly what they want to happen.
Now send me one of these damn things so I can play Socom 3 the way it was intended. Better yet, send me Playstation 3, Bravia and Socom 4 so I can dork out on something other than my keyboard.
Anyhow, I would be concerned about the potential fallout from 70,000 litres (Euro-style) of paint, tons of explosives and the fact that this ad does not share the same qualities that made the first Bravia ad so well-liked.
Fallout or not, when you launch something real good, lose the ego and try something different next time. Rehashing an old concept and trying too hard to out-do yourself can ruin the greatness of the original idea. Even if you do sell a few of them.
What they should have done is create a new, comedic, animated short called Bravia and Butthead. Actually, that gives me an idea for a new shoe company…called Bravis.
9 responses so far ↓
1 Alexi // Aug 2, 2006 at 7:41 am
Sign me up for the first pair of Bravis shoes. Ill wear em when I come over and kick your ass on that new Playstation. Move back to the east side!!
2 Vince LaVecchia // Aug 2, 2006 at 8:27 am
That’s the new Bravis tagline: “Kickin’ Asses on the Eastside.”
3 Vince LaVecchia // Aug 2, 2006 at 11:46 am
Found: http://www.swansea-res.org.uk/video_download/tango_swansea_L.mov
4 Chuck // Aug 4, 2006 at 12:11 pm
Was this whole post really just about the old Brushie fish re-hashed on a new shirt?
5 Vince LaVecchia // Aug 4, 2006 at 12:51 pm
No, Chuck. This post is about slick references to current advertising and marketing techniques by large, global brands that point out my proficiency and understanding of how to find and disseminate references to slick advertising examples on the web in a sarcastic and sometimes ironic manner, that may some day become my “calling card”.
6 your future wife // Aug 4, 2006 at 2:29 pm
how’s that fleece copy coming?
7 Vince LaVecchia // Aug 4, 2006 at 2:41 pm
I am onto sweaters…how’s that budget approval coming?
8 LG // Aug 13, 2006 at 4:04 pm
did somebody get you one of those shirts yet? if not, you need one…
9 Vince LaVecchia // Aug 13, 2006 at 6:58 pm
XXL baby. And not American Apparel XXL, that shit is made for pussies.
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