Ok, so there’s been a lot of chatter lately around Instrument about Second Life. In fact, we all wasted some time on Friday messing around in there. Justin set up an avatar, and I believe Jason did as well. Within moments of dropping in, Jason teleported to the nearest nude beach and Justin was accosted by men and women looking to make love to his avatar-ass. But alas! he had not purchased his virtual genitalia, so they moved on to one of the other 1.8 million users.
What’s my take? Well, considering the companies, numbers of humans and bustling economy of Second Life, I don’t think we’ve seen the top end of it’s growth. Actually, I believe it’s on the verge of tipping, if not in the middle of the tip-over to mainstream acceptance. I am sure most people currently have no idea what it is, but they will soon.
Will I join? Sure. Will I spend much time in there? No. Not enough time to do what I want to in my first life. Do I think it’s messed up? It’s a mind-bender. But I’ll tell you this: If people play it right, pretty soon, Second Life is going to make the sweetest interactive, Flash website you’ve ever seen look like Pong. It’s the future of marketing to people who use computers. Why go to a company’s website when you can just as easily visit their “world” in Second Life?
I believe the most appealing and compelling feature of Second Life is the ability to make real money in the game. In Second Life, you can earn Linden dollars, spend them and invest them to make more L$. Then you can exchange those for real U$D. The world has spawned all kinds of businesses, the first of which, of course, was prostitution. The second of which seems to be fashion design. But there are architects, graphic designers, restaraunteurs, builders, advertising execs, programmers, musicians, writers and even photographers making a living in Second Life!
The other interesting part about Second Life is to watch the new world develop and try to understand what it shows about people and their motivations. So far, it seems to be completely focused on cheap sex and outward appearance. It’s like, if we earthbound humans were to have a chance to completely start over and create a new world, THESE are the two most important things we’d be compelled to develop? These are the first two motivations of every new Second Life avatar: Buy better clothing and get laid. Fittingly, American Apparel was one of the first businesses to set up shop on their own island in Second Life.
Second Life is the New Frontier. Could it be the new American Dream?
Required website viewing to continue:
- Second Life.
- Second Life on Wikipedia.
- Millions of Us.
- Bathroom Etiquette in Second Life on YouTube.
- Jay-Z on Jimmy Kimmel Live in Second Life on Flickr.
- Nothing to do with 2nd Life, but funny as hell.
Second Life Taglines_Rd1_VRL_11.30.06
- Go back for seconds.
- Your chance for a better life.
- More than a game…
- Be all you can’t be.
- Accelerate your blindness.
- Just fake it.
- The Un-Real Thing.
- The King of Games.
- You Can Get Laid.
- Live Different.
- Try Again.
- Got Cyber?
- Don’t leave home, ever.
- Where’s the beef?
- Tastes fake. Less fulfilling.
- Just do it…again
- Come get a new one.
- Screw your world, live in ours.
- Welcome to the Anti-Social.
- Your Life, Digitally Remastered.
- Please, Come Waste Your Time.
- Everything Means Nothing.
- Yea, you can “do it” in here.
- What Happens Online, Stays Online.
- Monopoly? It’s Fuckolopy!
- W.O.W. is for Nerds.
- Just Be Someone Else.
- Be first at something, quick!
- Reality TV is for wussies.
- Just Say No…to Life.
- Leave the Viagra Behind.
- Why Go Home?
- Lose Weight Permanently!
- The New American Dream.
- A better life for you and me.
- Just Sit There.
- Worship Yourself.